The 90-Day Owner-Free Sprint

A business that runs like a machine you designed — not a machine you're trapped inside.

In 90 days, I install the operating systems that let your business run without you in the room — the scoreboards, the playbooks, the diagnostics that catch problems before they cost you money. You keep running the business. I build the machine underneath it.

Book a Free Strategy Session See how it works

Employees managed across 4 locations

Revenue growth as COO of Happy Moose Juice

Seven-figure exits built on systems, not heroics

The Problem

Most "operational improvements" fail because nobody diagnoses what's actually broken.

A consultant hands you a binder. A software vendor sells you a tool. A coach tells you to delegate more. None of it sticks, because none of it was built around how your business actually leaks money, time, and customers.

Here's how it actually goes. You hired someone to get out from under the work — and you did, mostly. But you couldn't describe what they do all day. You don't know if they're efficient, or which parts of the business only work because they know how. If they left tomorrow, you'd be back in the weeds figuring out what they were doing while the business bled customers.

The business works. It works because of one person's head, not because of a system. That's the problem.

70%

of SMB owners say they're the bottleneck in their own business

3–6 mo

average new-hire ramp without a documented training system

Day one

a diagnostic surfaces the real leak points most owners can't see

The Toolkit

What I actually install.

Seven interventions I draw from, based on what the diagnostic turns up. Most engagements use two or three. Every one of them came out of a real business I ran.

Funnel-Stage Diagnosis

Isolate which stage of your customer acquisition is actually leaking. Most businesses think they have a marketing problem and actually have a fulfillment-team-unconsciously-throttling-intake problem. I've seen it enough times to find it quickly.

Shared Scoreboards

Color-coded KPI sheets that every manager sees the same way every week. Cheapest, highest-leverage management tool I know. Pairs with a three-question dashboard: are customers happy, are employees happy, are we making money?

Replication-Ready Playbook

The two documents every hand-offable business needs: a Store Opener manual (how to stand up a new location from zero) and a Training Curriculum (how to bring a new hire to independent productivity).

Six-Stage Hand-Offability Ladder

A diagnostic framework that tells you exactly which stage of operational independence your business is at — and what the next stage requires. Most owners can't describe the ladder; they just know they're stuck on it.

Values as Vaccinations

Values aren't aspirations — they're protection against specific failure modes you've personally witnessed. I help you turn the five things you're most afraid of into five behavioral rules every new hire learns on day one.

Fear-First Customer Surfaces

Your website, intake scripts, onboarding emails — every customer-facing surface should lead with what neutralizes the customer's fear, not what the operator is proud of. Most businesses have this inverted.

How It Works

Three phases. No binders. No shelfware.

A structured 90-day engagement that ends with systems your team runs, not recommendations you have to implement yourself.

Phase 1

Diagnostic

Two to four weeks. I walk through every part of your operation and identify the real leak points — the ones costing you money, customers, and time. You get a written report with the top three interventions, ranked by impact. If your operation is genuinely running clean, I'll tell you straight instead of manufacturing problems.

Phase 2

Build

Sixty to ninety days. I install the scoreboards, SOPs, and systems your team actually uses. Not a binder — a working set of tools and rhythms that your people help build and therefore adopt. Typical outputs: a weekly KPI dashboard, a documented process library, role clarity for your leadership team.

Phase 3

Hand Off

I'm not your permanent COO. Once the systems are running and your team owns them, I step back. I can stay involved if you want me to — but the hand-off is the default, not the exception.

What it takes from you

About two hours a week of your time. That's it.

I don't need you to pause operations, reorganize your team, or sit in workshops. I work alongside your existing rhythm. What I need from you: one 30-minute check-in per week, access to your team for interviews and shadowing, and honest answers when I ask hard questions. Your team doesn't stop working. You don't stop running the business. I build the systems underneath what's already happening.

Why Me

I've lived every one of these interventions.

Every tool I install came out of a real business I ran. The scoreboards came from DVD Your Memories when I had four locations and couldn't be in all of them. The funnel-stage diagnosis came from the week I realized my LA store was quietly outperforming everyone else because of one technician's email template. The replication playbook came from the year I spent turning a one-store business into a four-store business without the wheels falling off.

As COO of Happy Moose Juice I tripled revenue by landing and executing the Peet's Coffee retail partnership, and built their first ERP system from scratch. I built and sold a media company in the electric scooter space. I built a two-sided marketplace that now runs 25,000 monthly users.

I didn't learn any of this in an MBA. I wrote the MBA chapter after learning it. The book Startup to Sold (Inc. Magazine Imprints, 2023) is the long version. This page is the short version: if your business feels like it runs on adrenaline and willpower instead of systems, we should talk.

27 employees, 4 locations, 2 states

Multiple businesses built and sold

Author: Startup to Sold (Inc. Magazine Imprints, 2023)

MBA, UC Davis

Taught Go-to-Market Strategy, UC Berkeley Extension

The Book

Startup to Sold

How I Built My Side Hustle into a Multi-Million Dollar Company

Inc. Magazine Imprints — 2023

The full story of building DVD Your Memories from a college side project into a multi-location, multi-million dollar company and then selling it.

Get the book on Amazon