Drew Diefenbach runs Paragon Pickleball, the East Bay's home for pickleball tournaments, classes and junior camps. Now every Wednesday morning, a finished newsletter with all his classes is waiting for him. He looks it over and clicks send.
I can build this for you
Drew founded Paragon in 2019. He has played on the PPA and APP pro tours and studied sport psychology. Today he runs 20 weekly classes, junior camps and the Paragon Open.
But every class lives on its own city sign-up page. Close to 30 of them. A newsletter meant opening each one and copying the dates, prices and open spots. Hours of work, every week. Nobody has time for that.
So 1,500 player emails sat unused.
Photos: Gab Baisas Photography, courtesy of Paragon Pickleball.
The newsletter builds itself. Every class, camp and tournament, in the order Drew wants. Full classes drop off.
Then Drew gets one email: "your newsletter is ready." He looks at it and clicks send. That's his whole job.
The real September 30 issue. 19 sessions, zero typing.
Classes on close to 30 sign-up pages. Copying them into an email took hours every week.
A weekly run that reads every page, checks each class, and hands Drew a finished email.
More than half the list opens every issue. Typical is 20 to 30 percent. And almost every link is a Register button for one of Drew's classes.
Source: Drew's email account (Brevo), every issue from August 5 to September 30, 2026. Typical ranges: Mailchimp and Campaign Monitor small-business averages.
The hard part of this kind of tool isn't the first issue. It's issue forty. City sign-up sites change their layout without warning, and a tool that breaks quietly is worse than no tool at all.
So this one checks its own work. If a page looks wrong, it stops and tells me instead of sending Drew bad info. If the Wednesday run doesn't finish, a second system tries again by 7:30. If that fails too, an AI agent fixes the code and rebuilds the issue, and Drew never knows anything happened.
And nothing can ever send by accident. There is no "send" anywhere in the code. Only Drew's click sends it.
"I think it looks great."Drew Diefenbach · Founder, Paragon Pickleball
"I appreciate your level of professionalism."
Drew wants to grow Paragon without doing every job himself. The newsletter was the first job to go. It took 15 days from our first meeting to the first issue.
That's how I work. Find the job that eats the owner's week. Make it run by itself.
See what Drew's players get: paragonpickleball.com
A 30-minute call. Tell me the job that eats your week. I'll tell you how to make it run by itself.
Book a callOr email chuck@startuptosold.com